Audience

I began the project with a clear and concise idea for a non-profit crowdfunding service.  Which lead to a specific target audience which had to fulfil the requirements such as a disposable income. However, throughout the research and production stage my idea developed into the final product. This meant that my target audience firstly expanded in the broader sense because of the variation in the product appealing to different users. Furthermore, the target audience can now be viewed holistically for the app or be divided and inspected in more detail to understand which area of the app appeals to a specific type of user.

 

The basic target audience for the app would be users aged 16-18 and above. This is simply because of the opportunities and requirements of organisations who are involved with the volunteering side of the app, as well as the education program area as they may wish to place age restrictions because of the level of suitability.

 

Furthermore, the users that would interact with the educational programs, would potentially be from disadvantaged backgrounds that could not essentially afford to gain a formal education.

 

Audience Persona

persona