Market Research: Razoo

https://www.razoo.com

Basic Information

  • Razoo is a crowdfunding website for non-profit organisations.
  • Since 2006 Razoo has raised over 500$ million

 

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Interesting Aspects:

1.Aesthetic / Design

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The use of simple icons to illustrate the website and make the information more interesting is an effective method in increasing the levels of interactivity.

2.  Features

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3. Ability for users to set up projects.

This is an aspect of my own idea that I wanted incorporating into the product. Therefore, this is reassuring to see it be successful in a real organisation.

 

Considerations:

1. Some assets on the website don’t fit correctly

From this I will make sure to test the project thoroughly before submission to ensure assets are suitable for the product.

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2. Razoo profits from user donations

There is no context to where the money that Razoo so a full conclusion can’t be made. Optimistically it could be assumed that it just used in order to maintain the website itself. However, I don’t necessarily agree with this to source funding for the product itself.

Taking the numbers from the website, where Razoo states its raised 500$ million since 2006.  Take the lowest number stated on the website that it takes 4% from users donations to charities. We can then calculate 4% of 500$ million which is 20$ million. This is a huge profit margin for the website and the maintenance cost of a website over 11 years would not equate to that much.

 

Therefore, I will have to make considerations into the funding of my project itself. One idea I currently have is to have an open donation section for the app itself to ensure its running where users can donate to keep the project maintained. I feel like morally this is a better option to take when regarding non-profits.

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